Kari LaRusch Interior Design

A Case Study

The Client

Kari LaRusch Interior Design is a rapidly growing interior design studio led by founder and principal designer Kari LaRusch.


With nearly two decades of industry experience, deep relationships with builders and vendors, and a reputation for thoughtful, ego-free collaboration, Kari had already proven herself as a leader in her market.

By early 2024, her business was no longer in the “starting out” phase. Kari LaRusch Interior Design was scaling quickly and outgrowing its look and feel.

The Challenge

That’s when Kari LaRusch Interior Design engaged City & Sea Creative.

After leaving a firm where she had helped grow the team from two people to nine, she launched her own studio. The demand was immediate. She hired quickly, brought on help, and filled her calendar with projects.

But success brought new challenges:

  • Too much time spent in the business instead of on it

  • A desire to attract fewer, higher-end projects rather than constant volume

  • A brand and website that felt too young, disconnected, and underpowered for the level in which she was operating

In Kari’s words, she wanted something more sophisticated and refined. That’s when she hired City & Sea Creative to rebrand her interior design business and build a new website.

The Solution: A complete identity overhaul

The Scope of Work

Brand strategy and positioning
Full brand identity redesign
Custom website design
social media templates
customized SLIDE DECK templates
created exclusively for her studio

Every element was designed to help Kari:

Lead with clarity and confidence
Attract aligned, high-caliber clients
Create consistency across TOUCHPOINTS

How this rebrand and website revamp project transformed Kari LaRusch Interior Design

The Interior Design Studio Before:

A fast-growing studio with an identity that hadn’t caught up to its reputation.
A brand that felt young and fragmented.
A website that didn’t support her workflow or reflect her level of expertise.

The Interior Design Studio After:
A refined, cohesive identity that signals leadership and confidence.
A richer color palette and connected logo system.
A streamlined website that reinforces her process and elevates first impressions.
Branded templates that create clarity and consistency across her team.