Rachel Lusk,
Bridal Hair & Makeup + Educator and Mentor

Rachel Lusk had built a highly successful bridal hair and makeup business, earning consistent referrals from top wedding planners in Napa Valley and beyond. As she expanded into education, her reputation continued to grow, but her brand identity hadn’t kept pace.

Her work and client experience positioned her as a go-to in her industry, but her online presence didn’t immediately communicate that level of trust or demand.

The Solution: We reworked her brand and website to align with the reputation she had already earned — creating a visual and verbal identity that reflects her standard, her presence, and the level at which she operates.