The Airlie Brand Kit

The Airlie Brand Kit is a premier visual identity for photographers, estheticians, interior designers, or any service-based business. (particularly those businesses named after the business owner.)

This brand kit comes with a collection of elegant, refined logos and brand marks, typography system, pre-curated color palette options, and launch graphics. Simply inquire to work with us and together we will determine whether Airlie is the best fit for your brand.

Investment | $750 USD

Here’s what you’ll get:

  • ➔ A collection of 4 logotypes
    ➔ 3 monograms/brand marks
    ➔ Color palette & color codes
    ➔ Typography System
    ➔ One-page PDF brand guide
    ➔ 3-4 Launch graphics for IG/FB

    Logos will be completely customized to your brand. Brand name, business type, tagline, dates, and monograms will all be replaced and tweaked to match your business information information.

  • In order to legally use the custom fonts included in this brand, you'll have to purchase the font licenses for each of them. If you plan to use the fonts on your website, you'll need a Desktop and Web License for each font. We'll guide in how to purchase these licenses. Licenses range from $12-$75 and we do not collect a commission from these purchases, as they go straight to the font designer.

  • ➔ Social Media Templates
    ➔ Custom or Semi-Custom Website
    ➔ Brand Photography

Optional Color Palettes

Moody Blues

Dark Boho

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Sample Customizations

FAQs

What is a semi-custom brand?

A semi-custom brand is a professionally designed collection of logos, brand marks, colors, and typography that are then customized with your business name and information. Semi-custom brands are a fraction of the cost of a fully custom brand design because the brand designer is tailoring a pre-determined visual identity to your brand, rather than designing a custom brand from scratch.

What components of semi-custom brands are custom?

The collection of logos will be customized with your business name and any applicable business information such as establishment dates, locations, taglines, and more.

Are there any components that are not customizable?

Any hand-drawn emblems and typography are not customizable. If you purchase this semi-custom brand, we have optional color palettes available and can tweak as needed.

Can I see a preview of my logos before purchasing?

We will provide a preview of your business name applied to 2-3 of the included logos for a fee of $75. If you choose to move forward with this semi-custom brand, that $75 will go toward the cost of the semi-custom brand design.

How do I know this is a strategic move for my business?

A semi-custom brand makes it possible to obtain a professional, high-end visual identity at the fraction of the cost, and at a quick turnaround time. If a fully custom brand design is not in the budget or timeline for your business, a semi-custom brand may be for you. If we believe that the semi-custom brand you’ve selected is not a good fit for your business and target audience, we will communicate this to you and suggest an alternative. Semi-custom brands should still be strategic and intentional and we’re here to ensure that’s the case.