About the client
Bare Skin Aesthetics, founded by Keiann Race, is a boutique skincare studio dedicated to delivering personalized, results-driven treatments that leave clients feeling confident in their skin. With a focus on expert knowledge, high-quality products, and a welcoming atmosphere, Bare Skin Aesthetics helps clients achieve glowing, healthy skin.
The Challenge
When Keiann approached City & Sea Creative, she was ready to elevate her brand and online presence. Although she had built a strong foundation, her existing brand identity and website no longer reflected the level of professionalism, expertise, or warmth she provided in her studio. She needed a cohesive brand and website that would:
Attract ideal clients aligned with her high-touch services
Streamline the booking process and improve client experience
Communicate expertise and trustworthiness through visual design and messaging
Our Approach
City & Sea Creative delivered a complete brand and website overhaul, starting with an in-depth brand strategy. We worked closely with Keiann to understand her vision, values, and the unique experience she offers.
Our work included:
Crafting a modern, elevated visual identity (logo, colors, typography, brand elements)
Redesigning the website to align with the refreshed brand, focusing on both beauty and functionality
Writing clear, confident messaging that speaks directly to Bare Skin’s ideal audience
Ensuring a smooth, user-friendly online booking experience
The Results
With the launch of the new brand and website, Bare Skin Aesthetics is now positioned for growth. Keiann has reported:
Increased confidence when marketing and promoting her business
Positive feedback from clients impressed by the elevated brand
More streamlined inquiries and bookings thanks to the improved website
A stronger connection with ideal, high-value clients who resonate with the refreshed brand
“Shannon was an absolute pleasure to work with! She helped me launch my new aesthetics business and it turned out so much better than I could have ever imagined. From my branding and logo design to overall website, everything looks so luxe and professional. She created a perfect representation of what I wanted my business to portray.”
Keiann Race, Owner
Final Reflection
This project is a perfect example of how thoughtful brand strategy and design can transform a small business. By investing in her brand, Keiann now has a cohesive, professional presence that supports her growth and reflects the care she brings to every client.