Charlotte’s go-to spray tan studio
Golden Hour Spray Tan, founded by Megan Ridenhour, is a beloved spray tan studio in Charlotte known for delivering flawless, natural-looking tans in a welcoming, inclusive environment. Megan’s approach goes beyond the tan itself — she’s built a loyal client base by creating a space where every client feels confident, cared for, and seen.
The Challenge
When Megan approached City & Sea Creative, Golden Hour’s brand presence existed almost entirely on Instagram and a GlossGenius booking page — she didn’t have a website where potential clients could learn about her studio, her services, or the experience she offers. On top of that, Golden Hour lacked a formal visual identity to tie everything together.
Megan wanted a brand that would:
Capture her warm, welcoming personality across every touchpoint
Elevate her business beyond Instagram and establish a credible online presence
Attract new clients and serve her loyal community with a smooth, branded experience
Our Approach
City & Sea Creative set out to build a brand and website that felt like Megan herself: warm, approachable, stylish, and fun. We focused on creating an identity that reflected the inclusive, confidence-boosting vibe her clients rave about.
Our work included:
Developing a distinctive visual identity — logo, color palette, typography, and brand elements that feel sunny, modern, and welcoming
Designing and building a new website to introduce Golden Hour’s story, services, and approach to new and returning clients
Writing friendly, inviting website copy that feels personal and engaging
Integrating a seamless online booking flow to make the client experience effortless
The Results
Since the launch of the new brand and website, Golden Hour Spray Tan has:
Expanded its reach beyond Instagram, allowing new clients to discover the studio through search and referrals
Elevated its professional presence, reinforcing Megan’s reputation as Charlotte’s go-to spray tan expert
Streamlined client communication and bookings, creating a smoother, more polished experience
Gained a cohesive, confident brand identity that Megan can continue to grow and evolve
Kind words from the client
“I recently worked with Shannon to redesign my company logo and create a website and I wish I would have done this with her sooner. I couldn't be more thrilled with the new logo and website created for my business! From start to finish, Shannon was incredibly professional, attentive, and truly understood my vision. The logo perfectly captures the essence of my brand— organic, inclusive, authentic. The website is not only visually stunning, but also user-friendly and fully responsive across all devices. Communication was seamless throughout the entire process, and she delivered everything on time and beyond my expectations. I’ve already received positive feedback from clients and visitors, and I feel confident that this new branding will take my business to the next level. Highly recommend working with Shannon if you’re looking to upgrade your brand!”