Megan, founder of Golden Hour Spray Tan approached me to create a brand identity that radiates confidence, warmth, luxury, and inclusivity. Based in Charlotte, NC, this luxury spray tan studio offers custom, hand-applied tans for those seeking a safe, sun-kissed look. The creative direction centered on capturing the essence of "golden hour"—that magical time of day when everything feels vibrant and luminous. The brand blends modern elegance with approachable sophistication, featuring clean typography, soft gradients, and a warm, sunlit palette that reflects the effortless beauty of their services. The result is a cohesive and inviting brand that shines as brightly as their clients do.