Strategic brand & website design
Photography by avonne photo studios

The Challenge

Niki Bowen, an Integrative Wellness Coach specializing in helping women with fibromyalgia, came to City & Sea Creative ready to launch her business after making a bold career shift from attorney to wellness entrepreneur. Having navigated her own fibromyalgia healing journey, Niki was deeply passionate about helping other women reclaim their health and lives. But as a brand-new business, she needed everything: a clear brand strategy, visual identity, website, and marketing tools to introduce herself, attract the right audience, and build trust in a highly personal niche.

The Solution

We partnered closely with Niki to build her brand from the ground up, starting with audience research and competitor analysis to clarify her positioning and understand how to speak directly to women with fibromyalgia. From there, we developed thoughtful marketing language and brand messaging to reflect Niki’s story, expertise, and compassionate approach.

Our work included:

  • Crafting a cohesive visual identity (logo, color palette, typography, and brand elements) that feels calming, uplifting, and supportive

  • Designing and building a custom Squarespace website that clearly communicates her services, her journey, and her unique value to potential clients

  • Collaborating with Avonne Photo Studios in Charlotte to ensure Niki’s brand photos were seamlessly integrated across her digital platforms

  • Setting up her email marketing system in Flodesk, including designing a lead magnet, creating a landing page for opt-ins, adding an email banner on her website, organizing subscribers into targeted segments, and building an automated welcome series to nurture new leads

The Result

With a fully realized brand, website, and email marketing system, Niki Bowen Wellness launched with clarity, confidence, and professionalism. Niki now has a powerful digital presence that reflects her expertise and empathy, attracts her ideal clients, and provides a seamless experience from first interaction to long-term engagement. The email marketing setup gives her an effective tool to grow and nurture her community, while the cohesive brand identity positions her as a trusted guide for women on their healing journey.