Erica Lee, founder and interior designer at Studio Lee, came to us because she felt that “her business was outgrowing her brand.” She was no longer in the start-up phase, and was booking high-ticket projects with dream clients. A designer herself, she had DIY’ed her website, but wanted to take it to the next level. We doubled down on strategic copywriting and brand positioning, and built a website that would resonate with her target audience, and filled it with brand photography that positioned her as an expert interior designer, showcasing her unique design style.