The Challenge
Chandler Thornton, the artist behind Almond Tree Art, beautifully captures her clients’ most cherished moments by live-painting weddings and special events. While Chandler had DIY’d her logo and website when she first launched her business, she quickly realized that as her reputation grew and her services expanded, her brand no longer reflected the level of artistry or professionalism she offered. She needed a visual identity that matched her distinctive artistic style and a website that would attract her ideal clientele, clearly showcase her services, and differentiate her within a competitive market.
The Solution
City & Sea Creative partnered with Chandler to deliver a brand transformation rooted in deep research and strategic thinking. We conducted in-depth market research and competitor analysis to uncover key trends and opportunities, ensuring the new brand would stand out and resonate. We then developed a comprehensive branding strategy that included a refined logo, sophisticated color palette, and compelling brand messaging to communicate her unique value. Central to this work was defining Chandler’s dream client profile and shaping a brand voice and messaging framework designed to resonate powerfully across her website, social media, and client communications.
The Result
With a new brand identity and website in place, Almond Tree Art now fully reflects the quality, creativity, and sophistication Chandler brings to every project. The updated visual identity differentiates her in a crowded market, while the streamlined, client-focused website makes it easier for her ideal clients to discover her work, understand her services, and book with confidence. This transformation has positioned Chandler for continued growth, allowing her artistry to shine both on and off the canvas.
“Measurable ROI since hiring Shannon”
Since hiring Shannon, my business has grown exponentially. I was hoping to see a measurable ROI and I have. It has paid back ten fold! Shannon was able to put into words what I have been unable to by providing me with audience analysis and giving me incredible marketing direction. I have maxed out on bookings and I am only in the 4th month of the year! The process was streamlined and efficient. Shannon was thorough and easy to work with. I almost felt as though she was reading my mail sometimes because her suggestions and designs were SO aligned with my branding and where I wanted to go! Hiring Shannon was one of the best decisions I ever made!
