Carly Marie Artistry
A Market Leader Method Case Study
The Client
Carly Marie Artistry is a bridal and event makeup artistry brand based in Davidson, North Carolina, serving aesthetic-driven brides who value refined beauty, thoughtful details, and a calm, elevated experience on their wedding day.
Carly is deeply skilled, deeply caring, and deeply invested in her clients, but when she came to us, her brand wasn’t yet communicating the level she was truly operating at.
The Challenge
Carly didn’t struggle with talent or passion. She struggled with perception.
She came to us knowing exactly how she wanted her business to feel: classic, refined, minimal, quietly girly… but feeling frustrated that what lived in her head wasn’t translating outward.
Her biggest challenges included:
A brand that felt DIY and underdeveloped
A website that was long-winded and hard to navigate
Difficulty positioning herself as a leading makeup artist for weddings and events
A lack of cohesion across her website, Instagram, and client touchpoints
Feeling like her quality of work wasn’t fully reflected in her online presence
At the same time, Carly had a very specific vision for where she wanted to go:
To be one of the first vendors booked, not an afterthought
To be the top choice recommended by elite wedding planners
To work fewer weddings at a higher price point
To feel like the face of her own brand, not hidden behind it
She didn’t need more followers.
She needed clarity, confidence, and authority.
Carly’s goal wasn’t just to look prettier online.
She wanted:
A brand that felt grown-up, intentional, and refined
Messaging that was clear, confident, and easy to consume
A cohesive aesthetic across website, social media, and email
A presence that made brides feel: “I need her. I’ll plan around her.”
In short, she wanted to become the obvious choice.
The Solution: The Market Leader Method
We partnered with Carly through The Market Leader Method, pairing deep brand strategy with elevated visual identity and a conversion-focused website. Then, extending that foundation through social media templates and a complete email marketing setup.
The scope included:
Brand strategy & positioning
A refined brand identity
Website design & DEV
social media templates
Email marketing setup
Every decision was made to support perceived value, authority, and ease for both Carly and her clients.
The Transformation
Before:
A highly talented artist with a brand that felt DIY, overly wordy, and visually disconnected.
A website that talked at clients instead of guiding them.
An online presence that didn’t fully reflect her skill, calm energy, or refined aesthetic.
After:
A brand that feels soft, modern, and elevated, without being loud.
Clear, intentional messaging that positions Carly as a leader, not an option.
A website that communicates confidence, professionalism, and ease.
A cohesive visual presence across Instagram, email, and client touchpoints.
A brand that mirrors the exact bride Carly wants to attract.
Most importantly, Carly now shows up online as the version of herself she was already becoming.
Why This Work Matters
For service providers like Carly, growth doesn’t come from doing more… it comes from being positioned correctly.
This transformation wasn’t about becoming someone new. It was about aligning Carly’s outward brand with the artist, professional, and leader she already was, and giving her the foundation to grow into the next level of her business with confidence.