Are your inquiries falling short of your ideal client? Attracting dream clients starts with understanding their needs, bridging the gap between where they are and where they want to be, and crafting messaging that resonates. Learn how to align your marketing strategy with the clients you’re meant to serve in this actionable guide.

Your About page isn’t just about you—it’s about how you can help your audience. By sharing your story while keeping the focus on their needs, challenges, and goals, you can create a page that builds trust and inspires action. Learn the key elements of a high-performing About page that connects and converts!

Your service-based business website doesn’t need dozens of pages to succeed—just the right ones. Focus on these five essentials: a powerful homepage, clear services page, connection-driven About page, action-oriented contact page, and a value-packed blog. Each page is designed to connect with your audience, showcase your expertise, and drive results. Ready to simplify your website for maximum impact? Let’s make it happen!

A well-designed homepage can transform your web design from “just another site” to a conversion powerhouse. Whether you’re designing from scratch or refining your existing Squarespace website design, implementing these tips will set you up for success.

Building Trust Through Design: The Story Behind Integrity Home Group’s Branding

How do you create a brand identity that embodies trust, professionalism, and a sense of home? For Integrity Home Group, a Cleveland-based real estate group, it started with a thoughtful logo design. Combining the letters "I" and "H" into a minimalist mark that also resembles the moulding of a door, their branding strikes the perfect balance between modern elegance and timeless reliability. With a rich green and gold color palette and subtle textures like herringbone patterns, the design tells a story of growth, stability, and luxury. Dive into the creative process behind this impactful brand in our latest blog post!

Discover how we designed a calming and client-centered website for East Side Therapy. From soft, earthy tones to intuitive navigation, every element was crafted to create a welcoming digital space that reflects the practice’s mission of providing hope and balance. Explore how thoughtful design can elevate your brand and connect with your ideal audience.

We'll explore the key components you should consider, helping you identify where your website may be lacking and why enlisting the help of a professional web designer is a wise decision. Ready to make your homepage work for you? Let's dive in!

In the realm of business, having a clear sense of purpose and a vision for the future is akin to having a roadmap for success. These crucial elements are articulated in your brand's mission and vision statements.

A strong visual identity isn't a luxury; it's a necessity for businesses aiming to thrive and boost sales. It's the magic wand that makes your brand memorable, trustworthy, and emotionally appealing to your audience.

In the competitive world of small service-based businesses, having a strong brand is your key to success. But where do you start, and what components are essential for a brand that not only stands out but also drives sales? In this comprehensive guide, we'll delve into the key components of building a powerful brand for your service-based business.

Are you feeling apologetic about your current branding and website? Discover the signs that indicate it's time to invest in a brand design. From feeling proud of your business's representation to generating quality leads and standing out from competitors, learn how an expertly crafted brand can transform your business.

Discover how building an intentional brand can revolutionize your business by attracting your dream customers, leaving a lasting impression, boosting credibility, increasing brand recall, and generating valuable word-of-mouth referrals.

At City & Sea, we specialize in both Squarespace and Shopify design, but because most of our clients are service-based, we use Squarespace much more often. There are so many reasons why we choose Squarespace for our clients again and again. Learn why we prefer it, and if it’s the best website design platform for your business.