How to Create an Intentional Color Palette for Your Interior Design Business
Let’s pretend for a moment that your design style is very Studio McGee. Neutrals with homey patterns, rich textures, and a combination of earthy and neutral colors. You obviously want to attract clients who are looking for a designer that specializes in this style, right? So your brand should reflect your style as closely as possible. It should be an extension of you work. You want your dream client to look at your website or social media or marketing graphics and think “oh wow, this is exactly my vibe.”
Your color palette plays a huge role in showing the world who you are as a brand and giving your target audience an idea of what it would feel like to work with you, so it’s not just a nice-to-have… it’s absolutely VITAL that you get it right. No pressure.
The Color Edit: 50+ Ready-to-use Brand Color Palettes you can use for your business
Does the thought of figuring this out yourself feel overwhelming and like just another thing on your plate? I get that. That’s why I put together a library of over 50 ready-to-use brand color palettes you can steal straight out of The Color Edit guide. It’s a free download!
Check it out and see if you can find any pre-made brand color palettes that feel right for your brand. Let me know if you do! I’d love to hear your feedback.
Curating a color palette for your brand can be super overwhelming because once you pick a color palette, it’s the heart of your brand and it’s best to stick with it, and keep it concise everywhere you show up.
Here’s a step-by-step guide on crafting a unique, intentional brand color scheme for your interior design business:
Step 1: Identify Your Design Style and Ideal Client
Before selecting colors, define the type of interiors you design and who you design them for:
Are your designs luxurious and sophisticated, favoring a luxury brand color palette?
Do you specialize in organic, natural spaces perfect for an earthy brand color palette?
Are your spaces clean and understated, aligned with a neutral brand color palette?
Pinpointing your style and client helps you choose colors strategically. The good news is, as an interior designer, your ideal client’s style is going to be aligned with your design style. So go with colors you would choose for your dream interior design project.
Step 2: Gather Brand Color Palette Inspiration
Look at your portfolio, Pinterest boards, or even nature and fashion for brand design inspiration. Consider color combinations that evoke the emotions you want clients to feel:
Earthy brand color palettes often use muted greens, warm taupes, and soft browns.
Luxury brand color palettes frequently feature deep jewel tones paired with metallic accents.
Neutral brand color palettes rely on sophisticated creams, beiges, and soft grays to create timeless elegance.
A fun trick I use to put together brand color palettes for interior designers is to actually take a screenshot of their portfolio, upload the screenshot into Canva, and then use the eye-dropper tool to pull specific hues from their actual work. This will give you an idea of what tones show up the most in your work.
Screenshot taken from www.kad.design as part of one of my Interior Design brand projects
Step 3: Select Your Brand Colors
A balanced brand palette typically includes:
A primary color (main color used most frequently)
A secondary color (supports and complements your primary)
One or two neutral colors (provide balance and grounding)
An accent or pop of color (adds visual interest)
Choose colors that work harmoniously together and clearly communicate your brand’s personality. Tools like Canva or Adobe Color Wheel can help you experiment with shades and combinations.
Step 4: Test Your Brand Color Scheme
Visualize your chosen palette across your website, social media, business cards, and even mood boards. Consistency across all touch points is crucial for professional, cohesive branding that attracts high-quality clients. While I don’t recommend running with any Canva template you can find, I DO recommending testing with Canva templates. Search “social media graphic” in Canva templates, pick one with multiple colors in it, and apply your brand color scheme to it. Do the colors work well together? Do they clash, lack contrast? Are the words easy enough to read? Keep testing different variants of your color scheme until you find a combination that works best.
Step 5: Refine Your Brand Palette
Don’t be afraid to tweak your palette if something feels off. Your brand should feel authentic and comfortable to you as an interior designer. Trust your instincts, and consider consulting a professional brand designer to ensure your palette aligns perfectly with your business goals.
The Color Edit: 50+ Ready-to-use Brand Color Palettes you can use for your business
Does the thought of figuring this out yourself feel overwhelming and like just another thing on your plate? I get that. That’s why I put together a library of over 50 ready-to-use brand color palettes you can steal straight out of The Color Edit guide. It’s a free download!
Check it out and see if you can find any pre-made brand color palettes that feel right for your brand. Let me know if you do! I’d love to hear your feedback.
