Career Coach for Wedding Professionals: Brand & Website in a Week
In January 2025, I began offering Website in a Week (WIAW) for clients needing a full brand and website overhaul on a tight timeline. This service is perfect for passionate entrepreneurs who are ready to launch their next big idea without months of back-and-forth.
Jes Barkman, a successful wedding coordinator turned coach for wedding professionals, was the ideal candidate. She wanted to create a distinct identity for her coaching business, separate from her wedding coordination brand. Thus, Knotted Consulting was born—a name that ties her expertise in the wedding industry with her goal of helping others “untangle” their paths to success.
Jes envisioned a bold and colorful brand inspired by Spanish tilework, rich Southwestern vibes, and her own bubbly personality. I couldn’t wait to bring this vision to life!
The Project Timeline
Day 1-2: Branding the Vision
We kicked off the week by diving into Jes’s inspiration and creating a brand that reflected her energetic style and the creative spirit of the wedding professionals she coaches.
Color Palette: Inspired by Spanish tiles and sun-soaked hues, I curated a vibrant palette of deep navy blue, sky blue, bright orangey pink, and soft creamsicle tones. These colors bring an exciting energy while remaining approachable and professional.
Typography: The main typeface is an elegant sans serif font that adds a touch of sophistication. To inject personality, I paired it with a hand-drawn Southwestern-style font for accents and a playful monoline script for a softer, boho feel.
Custom Motifs: To capture the hybrid Spanish and Southwestern feel Jes wanted, I hand-drew tile-like motifs. These elements added depth to the brand, making it feel artistic, vibrant, and unmistakably Knotted Consulting.
By the end of Day 2, Jes’s brand was finalized, ready to serve as the foundation for her website.
Day 3-4: Website Design
With the branding complete, I shifted focus to crafting a dynamic website that would inspire and inform wedding professionals.
Homepage: The homepage introduced Knotted Consulting with bold colors, playful tile-inspired motifs, and clear calls to action. It invited visitors to learn more about Jes’s coaching services and connect with her.
About Page: This page told Jes’s story—her journey from a successful wedding coordinator to a sought-after coach—and showcased her relatable and approachable style.
Services Page: I created a vibrant and organized layout to explain Jes’s coaching packages. Using her colorful brand palette, the page felt energizing and informative, appealing to wedding professionals ready to take their careers to the next level.
Contact Page: The contact page was simple yet striking, encouraging prospective clients to reach out and begin their journey with Jes.
To tie it all together, I incorporated her hand-drawn tile motifs throughout the site, adding subtle texture and personality.
Day 5: Final Tweaks and Launch
Friday was all about polishing the details. I revisited every page to refine spacing, alignment, and imagery. After a final walkthrough with Jes, the website was ready to go live. That evening, Knotted Consulting officially launched, giving Jes a stunning platform to connect with her audience.
Reflections on the Process
This project was a testament to the power of collaboration and focus. Jes’s vision and energy made Knotted Consulting an absolute joy to design. By dedicating a full week to her brand and website, we were able to create a vibrant, professional identity that perfectly aligns with her goals.
If your business is ready for a bold transformation, let’s chat about how a Website in a Week project can bring your vision to life. Together, we can create a brand and website that captures your essence and connects with your dream clients.
