Kari LaRusch Interior Design
A Market Leader Method Case Study
The Client
Kari LaRusch Interior Design is a rapidly growing interior design studio led by founder and principal designer Kari LaRusch. With nearly two decades of industry experience, deep relationships with builders and vendors, and a reputation for thoughtful, ego-free collaboration, Kari had already proven herself as a leader in her market.
By early 2024, her business was no longer in the “starting out” phase. Kari LaRusch Interior Design was scaling quickly and outgrowing its look and feel.
The Challenge
That’s when Kari LaRusch Interior Design engaged City & Sea Creative.
After leaving a firm where she had helped grow the team from two people to nine, she launched her own studio. The demand was immediate. She hired quickly, brought on help, and filled her calendar with projects.
But success brought new challenges:
Too much time spent in the business instead of on it
A desire to attract fewer, higher-end projects rather than constant volume
A brand and website that felt too young, disconnected, and underpowered for the level in which she was operating
In Kari’s words, she wanted something more sophisticated and refined. That’s when she hired City & Sea Creative to rebrand her interior design business and build a new website.
The Solution: The Market Leader Method
We partnered with Kari through The Market Leader Method, a comprehensive process that aligns strategy, visuals, and systems… not just aesthetics.
The scope included:
Brand strategy and positioning
Full brand identity redesign
Custom website design
social media templates
customized SLIDE DECK templates
created exclusively for her studio
Every element was designed to help Kari:
Lead with clarity and confidence
Attract aligned, high-caliber clients
Create consistency across TOUCHPOINTS
The Transformation
Before:
A fast-growing studio with an identity that hadn’t caught up to its reputation.
A brand that felt young and fragmented.
A website that didn’t support her workflow or reflect her level of expertise.
After:
A refined, cohesive identity that signals leadership and confidence.
A richer color palette and connected logo system.
A streamlined website that reinforces her process and elevates first impressions.
Branded templates that create clarity and consistency across her team.
Why This Work Matters
This project was so much more than updating a logo and a color palette and slapping it on a website. It was about protecting Kari’s time, energy, and leadership as her business continues to scale.
By elevating her brand and website, Kari LaRusch Interior Design is no longer relying solely on her personal involvement to communicate quality. Her brand now does that work for her, attracting the right clients, supporting her team, and reinforcing her position as a trusted industry leader.
