Your About page isn’t just about you—it’s about how you can help your audience. By sharing your story while keeping the focus on their needs, challenges, and goals, you can create a page that builds trust and inspires action. Learn the key elements of a high-performing About page that connects and converts!

Your service-based business website doesn’t need dozens of pages to succeed—just the right ones. Focus on these five essentials: a powerful homepage, clear services page, connection-driven About page, action-oriented contact page, and a value-packed blog. Each page is designed to connect with your audience, showcase your expertise, and drive results. Ready to simplify your website for maximum impact? Let’s make it happen!

A well-designed homepage can transform your web design from “just another site” to a conversion powerhouse. Whether you’re designing from scratch or refining your existing Squarespace website design, implementing these tips will set you up for success.

We'll explore the key components you should consider, helping you identify where your website may be lacking and why enlisting the help of a professional web designer is a wise decision. Ready to make your homepage work for you? Let's dive in!

At City & Sea, we specialize in both Squarespace and Shopify design, but because most of our clients are service-based, we use Squarespace much more often. There are so many reasons why we choose Squarespace for our clients again and again. Learn why we prefer it, and if it’s the best website design platform for your business.